Progress, a trusted software company, has introduced new artificial intelligence (AI) features in its Sitefinity content management platform. These new tools are designed to make it easier for marketers and content creators to manage websites, write better content, and improve digital experiences. (BURLINGTON, Mass., April 10, 2025, GLOBE NEWSWIRE)

The updated version, Sitefinity 15.3, includes built-in AI tools that help summarize text, enhance writing, and generate tag suggestions, right inside the platform. These smart features save time and help teams deliver content that is both accurate and personalized. With more businesses moving toward digital solutions, this update meets the growing demand for faster, smarter, and more efficient content creation.

Their feature, AI-powered media search, which lets users find images just by describing them in natural language. This makes it easier for teams to locate the right visuals quickly. Another important upgrade is the AI translation tool, powered by Azure, which allows for faster and more accurate content translation, especially helpful for global businesses.

The system also includes tools that help refine and optimize written content in real time, helping creators produce high-quality content without relying on external apps. Additionally, marketers can now export their data to business intelligence tools for deeper analysis and to apply custom AI models.

Progress continues to show its commitment to innovation, celebrating 20 years of development in 2025. According to Kathleen Trainor, Executive Director of Tourism Barrie, the new Sitefinity features will help her team work more efficiently and improve their digital strategies. She praised Progress for its consistent support and strong partnership. Sitefinity is now considered a modern, cloud-based CMS that gives users more flexibility and tools to grow online.

As more companies embrace AI in digital marketing, Sitefinity stands out as a valuable solution for building smarter and more engaging experiences.